ai films, directed by people who shoot real ones.
Thumb Thamba Media makes AI-generated ad films, product films and content for brands in India. The same team that shoots our television commercials directs every frame, so the work is judged the way a film is judged: idea, light, performance, rhythm. Not by which tool made it.
start a briefselected work
all 115 films
what we make
- 01
fully generated films
Worlds, products and characters that could not be built, shot or afforded on a set.
- 02
hybrid films
Live action where it matters, generated where it helps. One grade, one film.
- 03
product visuals
Impossible product shots for launches, e-commerce and social.
- 04
previs and animatics
See the film before anyone books a studio.
how it runs
- 01
brief
You tell us what needs stopping, who it is for and where it will run.
- 02
treatment
We come back with an idea, a look and a number you can take to your team.
- 03
pre-production
Casting, locations, art, schedule. The film is made here; the shoot only records it.
- 04
shoot
One crew, one plan, no surprises that were not already rehearsed.
- 05
post
Edit, grade, sound, clean-up and every cut-down the media plan needs.
- 06
delivery
Masters and adaptations for TV, social and everything in between.
asked often.
Can AI replace a TVC shoot?
Sometimes. If the idea needs a real face, a real performance or a real product in a real hand, shoot it. If it needs a world that does not exist, generate it. Most good films now use both, and we plan that split at the treatment stage.
Who owns the output?
Ownership and usage are agreed in writing before work starts, exactly as they are on a live-action production.
Which tools do you use?
They change month to month, so we choose per shot rather than per project. What stays constant is the direction, the edit and the finishing.
What does an AI film cost?
It depends on length, the number of generated shots and how much finishing they need. Send a brief and we will return a costed treatment.